We’re building the
merch infrastructure
India has been waiting for.
We’re building the
merch infrastructure
India has been
waiting for.
Building the future of music-led brands.
Building the future of music-led brands.
K+
Merchandise units sold
Every piece shipped without deadstock, proving demand-driven drops work.
K+
Merchandise units sold
Every piece shipped without deadstock, proving demand-driven drops work.
K+
327
Merchandise units sold
Every piece shipped without deadstock, proving demand-driven drops work.
+
Merchandise SKUs launched
From tees to caps, to tuxedos.
+
Merchandise SKUs launched
From tees to caps, to tuxedos.
+
300
Merchandise SKUs launched
From tees to caps, to tuxedos.
Cr+
Revenue revenue generated in FY24
Sustainable artist income, built on merch that fans actually wear and keep.
Cr+
Revenue revenue generated in FY24
Sustainable artist income, built on merch that fans actually wear and keep.
Cr+
5
Revenue revenue generated in FY24
Sustainable artist income, built on merch that fans actually wear and keep.
Benefits
Why Music Teams Trust Halftone Labs
Benefits
Why Music Teams Trust Halftone Labs
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
From design to delivery, we manage the entire merch pipeline while your artists stay in creative flow.
Whether you're on tour or in album rollout, your fans can shop anytime.
No templates, no shortcuts. Each collection is built from scratch to match the sound and story.
No internal bottlenecks. We move quickly and make sure your drop hits when it matters.
We set up and manage merch stalls at shows and festivals so you can meet the fans, sell more, and focus on the stage.
Our services
Services made for merch that moves
Our services
Services made for merch that moves
Merchandise Design & Branding
Custom Apparel Design
Artist Branding & Visual Identity
Cap, Bag & Accessory Merch
Product Mockups & Photoshoots
Website Maintenance and Support
Merchandise Design & Branding
Custom Apparel Design
Artist Branding & Visual Identity
Cap, Bag & Accessory Merch
Product Mockups & Photoshoots
Website Maintenance and Support
E-commerce & Fulfillment
Storefront Setup
Print-on-Demand & Bulk Models
Worldwide Fulfillment
Order Management & Support
E-commerce & Fulfillment
Storefront Setup
Print-on-Demand & Bulk Models
Worldwide Fulfillment
Order Management & Support
Campaigns & Launch Marketing
UGC & Lifestyle Content
Launch Strategy & Copy
Social Ads & CRM Setup
Email & Landing Page Campaigns
Social media graphics
Email design
Email design
Pitch decks & presentations
Campaigns & Launch Marketing
UGC & Lifestyle Content
Launch Strategy & Copy
Social Ads & CRM Setup
Email & Landing Page Campaigns
Social media graphics
Email design
Email design
Pitch decks & presentations
Tour Merch Booths
Booth Setup & Sales
On-Ground Staff & POS
Payout & Sales Reports
Tour Merch Booths
Booth Setup & Sales
On-Ground Staff & POS
Payout & Sales Reports
Our Apparel Manufacturing Capabilities
We have the capabilities and capacity to handle almost any type of custom garment at sustainable production minimums.
Our Apparel Manufacturing Capabilities
We have the capabilities and capacity to handle almost any type of custom garment at sustainable production minimums.
Custom Products
Cut & Sew
T-Shirt
Hoodie
Longsleeve
Tanktop
Zip-Hoodie
Zip-Hoodie
Blazers
Crewneck
Sweatpants
Shorts
Scarfs
Tapestries
Socks
Caps
Beanies
Tote Bags
Custom Products
Cut & Sew
T-Shirt
Hoodie
Longsleeve
Tanktop
Zip-Hoodie
Zip-Hoodie
Blazers
Crewneck
Sweatpants
Shorts
Scarfs
Tapestries
Socks
Caps
Beanies
Tote Bags
Types of Fabric
Jersey
Fleece
French Terry
Rib
Waffle Knit
Cotton Canvas
Cotton Canvas
Cotton Twill
Denim
Interlock
Mesh
Types of Fabric
Jersey
Fleece
French Terry
Rib
Waffle Knit
Cotton Canvas
Cotton Canvas
Cotton Twill
Denim
Interlock
Mesh
Dyes/Washes
Fabric Dye
Garment Dye
Acid Wash
Stone Wash
Mineral Dye
Sand Wash
Sand Wash
Crush Wash
Enzyme Wash
Dyes/Washes
Fabric Dye
Garment Dye
Acid Wash
Stone Wash
Mineral Dye
Sand Wash
Sand Wash
Crush Wash
Enzyme Wash
Customizations
Digital Printing (DTG, DTF)
Screen Print Water Based Ink
Screen Print Plastisol Based Ink
Rubber Print
Sublimation
All-over Digital Print
All-over Digital Print
Flock Print
Embossing
Embroidery
3D Embroidery
Distressing
Sun Fade
Potassium Spray
Pigment Spray
Customizations
Digital Printing (DTG, DTF)
Screen Print Water Based Ink
Screen Print Plastisol Based Ink
Rubber Print
Sublimation
All-over Digital Print
All-over Digital Print
Flock Print
Embossing
Embroidery
3D Embroidery
Distressing
Sun Fade
Potassium Spray
Pigment Spray
Our Work Process
Our 3-Step System to Turn Artists into Merch Powerhouses
Our Work Process
Our 3-Step System to Turn Artists into Merch Powerhouses
1
Brand Creation
From sound to style.
2
D2C Setup.
Plug-and-play merch infrastructure.
3
Growth & Scale
Drop culture meets data.
1
Brand Creation
From sound to style.
2
D2C Setup.
Plug-and-play merch infrastructure.
3
Growth & Scale
Drop culture meets data.
1
Brand Creation
From sound to style.
2
D2C Setup.
Plug-and-play merch infrastructure.
3
Growth & Scale
Drop culture meets data.
What we bring
From merch to marketing, we help artists build brands that scale.
What we bring
From merch to marketing, we help artists build brands that scale.
Custom merch design
Custom merch design
Artist-first approach with simple, clear processes
Artist-first approach with simple, clear processes
Bold, original ideas that stand out
Bold, original ideas that stand out
Long-term brand building, not just one-off drops
Long-term brand building, not just one-off drops
Transparent pricing with no surprises
Transparent pricing with no surprises
Cutting-edge production and quality control
Cutting-edge production and quality control
Full-service creative team from concept to delivery
Full-service creative team from concept to delivery
Campaigns that connect with fans and drive results
Campaigns that connect with fans and drive results
Proactive Strategies
Proactive Strategies
Passion & Care
Passion & Care
Your
Your
music deserves better.
music deserves better.
End-to-End Solutions
End-to-End Solutions
Launch merch with zero upfront cost.
Launch merch with zero upfront cost.
20+ collaborations across genres.
20+ collaborations across genres.
/5.0
Built with the best
Built with the best
We use world-class printing technology, working with Epson and Brother to deliver vibrant, durable, and premium-quality merch.
We use world-class printing technology, working with Epson and Brother to deliver vibrant, durable, and premium-quality merch.
Future-ready systems
Future-ready systems
24/7
24/7
From design mockups to post-drop fulfillment, we’re on it.
From design mockups to post-drop fulfillment, we’re on it.
Hey there!
How can i help you?
Built for Long-Term Impact
Artist-first approach
Artist-first approach
Artist-first approach
Premium quality merchandise
Premium quality merchandise
Premium quality merchandise
Timely production & delivery
Timely production & delivery
Timely production & delivery
Transparent royalties
Transparent royalties
Transparent royalties
Ongoing brand support
Ongoing brand support
Ongoing brand support
The proof is in their words
They moved fast, didn’t overcomplicate anything. The Blush stuff was nice to work on.
Kevin Abstract
Artist and Rapper
The proof is in their words
They moved fast, didn’t overcomplicate anything. The Blush stuff was nice to work on.
Kevin Abstract
Artist and Rapper
The proof is in their words
They moved fast, didn’t overcomplicate anything. The Blush stuff was nice to work on.
Kevin Abstract
Artist and Rapper
Our flagship creation
All Day, High Decibels
Our flagship creation
All Day, High Decibels
We didn’t just build for clients, we built one for ourselves. All Day, High Decibels is our in-house music-inspired streetwear label. What started as an experiment is now a 50,000+ order brand with 10Cr+ in revenue, 30K followers, and a loyal fanbase across India. Proof that we don’t just talk D2C. We live it.
We didn’t just build for clients, we built one for ourselves. All Day, High Decibels is our in-house music-inspired streetwear label. What started as an experiment is now a 50,000+ order brand with 10Cr+ in revenue, 30K followers, and a loyal fanbase across India. Proof that we don’t just talk D2C. We live it.
Frequently Asked Questions
Got Questions? We’ve Got Answers.
Straightforward insights into how we build, launch, and scale artist-led brands.
Frequently Asked Questions
Got Questions? We’ve Got Answers.
Straightforward insights into how we build, launch, and scale artist-led brands.
What services do you offer?
We help artists, labels, and creators launch and scale merch brands. Our services cover design, sampling, production, fulfillment, e-commerce, and marketing.
What is your Minimum Order Quantity (MOQ)?
We accept orders starting from 50 units per style, with variations depending on fabric type and complexity.
How long does it take to launch merch?
Most drops go live within 3 to 4 weeks, depending on the complexity of designs and product range. Festival and event merch can be produced even faster with express timelines.
Do you work with independent artists or only big labels?
Both. We have worked with global labels and indie artists just starting out. If you have a vision, we will help you bring it to life at any scale.
Can I customize the packages you offer?
Yes. Whether you need only design support or full-stack merch management that includes design, production, and fulfillment, we build packages to fit your needs.
How do you measure success?
Success for us means impact and revenue. Fans proudly wearing your merch, strong online conversions, and sustainable revenue streams for artists.
What if I don’t like the designs or samples?
We collaborate closely at every stage. You will always see mockups and samples before production, and revisions are included until you are confident with the final result.
How do I get started?
Book a discovery call with us or send us an email at hello@halftonelabs.in. We will understand your vision and suggest the right plan.
Do you provide support after the drop goes live?
Yes. We handle ongoing fulfillment, customer service, and planning for future drops. We aim to be a long-term merch partner, not just a one-time service.
What makes Halftone different?
We are not just a merch vendor. We are a musicwear lab. Our flagship brand WearADHD proved that merch can become culture, and we bring that same blueprint to every artist we work with.
What services do you offer?
We help artists, labels, and creators launch and scale merch brands. Our services cover design, sampling, production, fulfillment, e-commerce, and marketing.
What is your Minimum Order Quantity (MOQ)?
We accept orders starting from 50 units per style, with variations depending on fabric type and complexity.
How long does it take to launch merch?
Most drops go live within 3 to 4 weeks, depending on the complexity of designs and product range. Festival and event merch can be produced even faster with express timelines.
Do you work with independent artists or only big labels?
Both. We have worked with global labels and indie artists just starting out. If you have a vision, we will help you bring it to life at any scale.
Can I customize the packages you offer?
Yes. Whether you need only design support or full-stack merch management that includes design, production, and fulfillment, we build packages to fit your needs.
How do you measure success?
Success for us means impact and revenue. Fans proudly wearing your merch, strong online conversions, and sustainable revenue streams for artists.
What if I don’t like the designs or samples?
We collaborate closely at every stage. You will always see mockups and samples before production, and revisions are included until you are confident with the final result.
How do I get started?
Book a discovery call with us or send us an email at hello@halftonelabs.in. We will understand your vision and suggest the right plan.
Do you provide support after the drop goes live?
Yes. We handle ongoing fulfillment, customer service, and planning for future drops. We aim to be a long-term merch partner, not just a one-time service.
What makes Halftone different?
We are not just a merch vendor. We are a musicwear lab. Our flagship brand WearADHD proved that merch can become culture, and we bring that same blueprint to every artist we work with.
Halftone Labs is India’s leading independent merch and creative studio.
Halftone Labs is India’s leading independent merch and creative studio.
For artists, creators, and brands, convenience is everything. At Halftone Labs, we’ve built a system that makes small-scale, high-quality merchandise production seamless. So you can design, manufacture, and sell with ease. From the first idea to the final product, we handle the hard parts, letting you focus on creating moments your audience will remember.
Your music, your merch.
Your music, your merch.
Drop us a message and let’s make it real.
Drop us a message and let’s make it real.